Hubspot is the premier Inbound Marketing platform, but does it carry weight in the world of eCommerce? Here are 20 myths you may have heard about using Hubspot for eCommerce.
1. Inbound marketing (Hubspot) is too expensive: PPC is a one and done expense. Content stays on the web forever, which builds the value of your website.
2. Hubspot is only for B2B: B2C will work just fine with Hubspot because of the faster buying cycle, automation, and higher sales volume.
3. There is no eCommerce company that uses Hubspot: Beretta firearms and Goodbye Crutches are just two examples that use Hubspot for eCommerce.
4. Hubspot can’t integrate with shopping carts: Hubspot has been updated to integrate with Magento, Shopify, Big Commerce and Core Commerce.
5. Marketo is more suited for eCommerce: Marketo is great at automating the workflow of visitors, but that is it.Hubspot attracts, closes, and delights, key features of Inbound Marketing.
6. Infusion Soft is the same thing but cheaper: Once again, this is a great automation tool, but it leaves out many important aspects of Inbound Marketing.
7. Educating distracts buyers: When it comes to online buying, the more education the better. You also build your brand recognition and authority.
8. You can’t tell if it works: Hubspot offers tons of analytic tools so you can improve ROI, target niche buyer personas, and tell what your customers love best.
9. Results take 6 to 12 months: B2B can have long sales cycles which can take over a year. However, eCommerce has a short sales cycle and you can see results quickly.
10. You need a marketing team: You can outsource marketing to contractors or an agency. There are even expert inbound coaches that can help you get the most out of your investment of time and money.
11. You can do the same with free tools: You may save money, but it will hardly be cost effective. Imagine carrying around a phone, calendar, DVD player, flashlight, etc. instead of just buying a smart phone.
12. You need an expensive agency: Hubspot provides great educational resources, plus you can connect with others using Inbound at the eCommerce Hubspot User Groups (HUGs), mastermind groups or even with focused inbound ecommerce coach.
13. A blog is just as good: A blog is an important part of Inbound Marketing, but it is only one piece of the puzzle. You need to go further. The competition will.
14. You have to be a good writer: eCommerce blogs focus more on answering questions. Write directly without fluff and you will be fine. Often you can be the worst person to write your own eCommerce blog.
15. You should write your own content: There are many different ways to get content, such as user-generated content, or finding a freelancer who offers good services at a decent price.
16. Content marketing is the same as Inbound Marketing: Content marketing is one step of Inbound Marketing, which includes lead nurturing, email marketing and closed loop analytics.
17. The growing number of contacts makes Hubspot too expensive: Hubspot charges between $10 and $100 for every 1k contacts. This cost can be mitigated by making sure your contact list is kept up to date.
18. Hubspot takes too much time: The same can be said about gyms. If you want lasting results, you need to dedicate at least 10 hours a week in order to see results.
19. It can wait till next year: You can’t afford to give your competitors a window. Everything can change with just one Google algorithm update.
20. There is no way to ever leave Hubspot: If a tool works, then why would you stop using it? Still, you can leave Hubspot by moving data off the platform.
Keep these 20 myths in mind as you look at how you can go beyond chasing transactions with tactics like PPC, and begin building a real online business with the strategy of content marketing.
image: Twitter @HubSpotCommerce