Why You’re Not Getting Business Results as a Podcast Guest

It's not you, it's your system

get buseinss results podcast guest

You understand that podcasts are the fastest expanding platform for getting your message to your ideal customers.  You’ve been on a handful of podcasts. You thought it went great.  In just 45 minutes, you talked directly to your dream customers.  Listeners got to know, like and trust you.  They saw you as an expert, a thought leader, a trusted resource….but they didn’t turn into customers.

If you are not seeing fast and significant results being a guest on a podcast in 2015 something is wrong!  You can fix it quickly by looking at what the experts (your customers) are telling you. Their actions will let you quickly diagnose and address the bottleneck.  But before we go into how to get actual business results as a podcast guest, let’s start with some tough love.

  • The Good:  You are most likely NOT the problem.
  • The Bad: Your system is broken at some critical point.
  • The Ugly: Until you fix your system, you might be wasting your time on podcasts.

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Avoid Confusion and Help Visitors Get to the Purchase


Ecommerce business owner, Lindsey Wilson has seen her gift company grow over the last 2 years. She has had great success locally and nationally shipping gifts from Kalamazoo, MI (yes, it really exists).

As she looks to land bigger corporate accounts she has the question many Inbound marketers have: How can I help customers without confusing them?

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Using Inbound Marketing for Non-Profits: HONOR FLIGHT


On Veteran’s Day we feature Dan Moyle, from the South West Michigan Chapter of Honor Flight, a network of local non-profits that honor our nation’s veteran’s by taking them to Washington, DC to see the Memorials built in their honor. Like many organizations, those they want to serve (World War II Veteran’s) are not online. How can they use the principles of Inbound Marketing.

Dan’s question is: How can you use the internet to connect with customers who are not online?

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