The goal of being a podcast guest is to convert listeners to customers. You must get the podcast listeners back to your site so that you can engage, nurture and convert them. Instead of just sending them to the generic home page, to maximize the conversion rate all listeners should be directed to a specific landing page on your site.
Why is a dedicated page necessary?
- If builds turst. You cared enough about those listeners to build a page just for them.
- It confers authority. When the listener sees the name adn image of the podcast they already know, it will act as social proof.
- It’s consistent. The offers, text and message is exactly what they heard. Podcasts are evergreen, meaning a new listener could consume the content years after the episode initially airs. While your home page will likely change iwth time, this dedicated landing page will remain consistent.
- It directs visitors to ensure they see exactly what you want them to see. If you have multiple offers over time, they see just what you talked about.
Do you listen to podcasts? Chances are that your dream customers listen to them also. Right now they are probably listening to one of the over 186 thousand podcasts in the US alone. In 2016, they will download episodes from their new cars. It’s no longer a podcast but on demand radio. Will they be listening to you?
Before you take the time and money to start your own podcast consider the cost to buy the equipment, learn the skills and build your audience. Even the best podcasts take time to build a following. If you want real business results faster, consider being interviewed as a guest on some of the existing podcasts your ideal buyer’s already listen to and love.