If you’re like most of my readers, you’re a successful, high-achiever. As a solopreneur, entrepreneur or small business owner, you work harder than anyone. You know harnessing the power of the internet will empower you to grow faster and attain your dream.
But the harder you work on expanding online, the more confused you get. There is always another new tool, app or skill to learn. There just seems to be too much to do and too little time. Maybe you feel like this reader:
I feel frustrated and overwhelmed on how to use the internet to grow my business. I see others having success as I’m just confused. It’s not that I’m not smart enough or don’t work hard enough. To me, the internet options feel like jumbled puzzle pieces that need to be put together to create the picture I want: A profitable business that works for my customers and me.
Does This Sound Like You?
- Do you feel like you are missing out on the potential of the internet?
- Do you fear doing online “wrong” could destroy your business?
- Do you worry that you won’t be able to flourish in the new world?
If so, you’re not alone. I have felt this way.
I Know How You Feel
I know what it feels like to be confused, scared and frustrated. There are unique pressures you feel when you are the person in charge. The challenges of business have not changed. While the tools and tactics change, the strategy is consistent:
Attract visitors, engage prospects and delight customers.
Delight them so much that they gladly give you certificates of appreciation that look just like dollar bills. Not only do they become life-long customers but they send you more ideal customers.
Running a business today is harder than running a Navy nuclear reactor.
I know, I’ve done both.
My first job out of college was running the plants on a nuclear power aircraft carrier. As you read this there are dozens of nuclear-powered ships that are run largely by sailors, most in their early 20’s. Most never attended college. For over 6 decades, this power has been safely harnessed because of the systems that could be learned, understood and executed.
As I entered the business world with a Fortune 500 company, I saw that business was more complicated than splitting the atom. At least it was less understood. They admitted that half of the money spent on growing the business with marketing and sales, was wasted. They also admitted they never knew which half it was. With the powerful tools of the internet, many big businesses struggle and small businesses often fail.
In 2009 as Michigan led the nation into the Great Recession, we transformed our business from a regional player to a national leader in under 3 years harnessing the power of the internet. We bootstrapped it and accomplished it without a sales or marketing department. After years of friends and colleagues asking “How did you do that?” and “Can you help my business?”, in 2014 I began to teach the permission-based inbound strategy.
My Goal for this site
Through my blog, interviews, and videos, my mission is to give you the clarity, strategy and confidence you need to harness the power of the internet to accelerate the growth of your business. From a timeless business strategy for profitable growth, to practical tools that support your goals, to having your own automated marketing and sales machine fueled by content, my goal is to empower you to do business better in the modern age.
If you’re new to my site (and you likely wouldn’t be on this page if you weren’t), here are some of my most popular posts in each category.
My Most Popular Posts
Growing your business with podcasts
- The 6 reasons you MUST be heard on podcasts
- 5 Tricks to get interviewed today on Podcasts
- How to be a great podcast guest
- Market your Book as a Podcast Guest – The Virtual Book Tour
Content / Inbound Marketing
- How to Add Call To Actions to Your LinkedIn Posts
- 20 Myths about using HubSpot for eCommerce
- Proof weekly blogging is a waste of time
- How to write great blogs as you drive
You can also check my blog’s archives for a list of every post I have written, or use the search function in the upper right corner of this page to find other posts that might be of interest.
Access All The Free Resources
All of my free resources are accessible in one place. Just login and get access to all of the free eBooks, checklists, recorded webinars, etc. I will also automatically email you as soon as new resources are added. (You can opt out at any time)
My Products and Services
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Yes, you can harness the power of the internet to accelerate the growth of your business. You have the smarts and the work ethic, all you need is a mentor to guide you. Let’s get started.